Course Overview

Part 1: Introduction to Social Media Management

• Objective: Understand the fundamentals of social media management.
• Tools Needed: Basic social media platforms, analytics tools.
• Brand Name & Brand Fascination: Learn the importance of a strong brand name and how to captivate your audience with a compelling brand story.

Part 2: Building Your Brand Identity

• Objective: Create a cohesive and attractive brand identity.
• Tools Needed: Canva, branding resources.
• Learn How to Use Canva: Master this versatile design tool to create visually appealing content.
• Create Your Branding Kit: Develop a set of brand guidelines including logos, colors, and fonts.
• Finding Your Niche Market: Identify and target the specific audience that will benefit from your services or products.

Part 3: Establishing Your Online Presence

• Objective: Build a professional online profile and enhance your social media presence.
• Freelancer Profile Creation: Set up a compelling profile on freelancing platforms.
• Social Media Presence: Optimize your profiles across various platforms to attract clients.
• FB Blueprint Task: Complete specific tasks related to Facebook’s Blueprint certification to enhance your expertise.

Part 4: Content Creation & Scheduling

• Objective: Learn to create and schedule engaging content.
• Tools Needed: Canva, social media scheduling tools.
• 10 Days Post Challenge:
  • Content Calendar Tutorial: Plan your content effectively.
  • Hashtag Research: Discover and use the most effective hashtags for your posts.
  • Use Social Media Scheduling Tool: Automate your posts for consistency.
  • Reels Using Canva: Create engaging video content.
  • Carousels Using Canva: Design interactive carousel posts.
  • Facebook 4 Grid One Post: Create impactful multi-image posts for Facebook.

Part 5: Analyzing Performance

• Objective: Evaluate and improve your social media strategies.
• Tools Needed: Analytics tools, competitor research tools.
• Social Media Audit: Assess the effectiveness of your current social media efforts.
• Competitor Research: Analyze competitors to identify opportunities and areas for improvement.

Part 6: Setting Up as a Freelancer

• Objective: Prepare for freelance work and manage client relationships.
• Freelancer Profile Creation: Refine your freelance profiles for better visibility.
• Online Job Platforms Profile Creation: Set up profiles on platforms like Upwork or Fiverr.
• Portfolio Website Creation: Build a professional website to showcase your work.
• Payment Account Creation: Set up accounts to manage transactions.
• Resume: Craft a compelling resume tailored to social media management roles.
• Proposal/Cover Letter: Write persuasive proposals and cover letters.
• Practice Interview: Prepare for interviews with mock sessions.

Part 7: Managing Client Relations

• Objective: Efficiently handle client onboarding and project management.
• Client Onboarding: Learn the steps to onboard new clients smoothly.
• Job Order: Understand how to create and manage job orders.
• Invoice: Generate and manage invoices for your services.
• Acknowledgement Receipt: Ensure clients receive proper confirmation and receipts for transactions.

This course is structured to provide you with practical skills and tools at each stage of your social media management journey, from setting up your brand to managing client relationships.

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